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cloud is no longer an option — it’s inevitable. But cloud strategies differ extensively, based on the context of your organization and investments. drivers such as industry, risk tolerance, and preparation dictate the pace, scope, and technologies you need. However, every cloud strategy should share key activities. This report guides infrastructure and operations (i&O) pros through forrester’s cloud maturity assessment so they can gauge where their firms are on their journeys and discover which core competencies they need to strengthen or develop to enable their pragmatic cloud reality. This is an update of a previously published report; forrester reviews and revises it periodically for continued relevance and accuracy.

"The root causes for poor travel, expense, and invoice management are legacy technology and the lack of alignment between IT and finance to implement better solutions. Download this Forrester paper now to understand how internal alignment with IT can allow you to manage and process expenses in a timely manner."

"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."

The way that we develop and deliver software has changed dramatically in the past 5 years—but the metrics we use to measure quality remain largely the same. Despite seismic shifts in business expectations, development methodologies, system architectures, and team structures, most organizations still rely on quality metrics that were designed for a much different era. Every other aspect of application delivery has been scrutinized and optimized as we transform our processes for DevOps. Why not put quality metrics under the microscope as well? Are metrics like number of automated tests, test case coverage, and pass/fail rate important in the context of DevOps, where the goal is immediate insight into whether a given release candidate has an acceptable level of risk? What other metrics can help us ensure that the steady stream of updates don’t undermine the very user experience that we’re working so hard to enhance? To provide the DevOps community an objective perspective on what quality

'Just 50% of organizations embarking on a digital transformation journey report execution of their strategy as very or completely successful. Download the Forrester study to learn what the leaders are doing and get a roadmap to winning at digital transformation.

IBM and Red Hat provide a range of technology and services that can support their customers’ IT and development needs. IBM commissioned Forrester Consulting to conduct an emerging Total Economic Impact™ (TEI) technology assessment study to examine the ways in which customers utilize solutions by both companies in tandem and the impacts achieved as a result. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of solutions using both IBM and Red Hat offerings on their organizations. Forrester interviewed five organizations that use IBM and Red Hat offerings together. These interviewees are focused on modernizing infrastructure and applications to resolve legacy architecture challenges and meet quickly changing market needs. These companies adopted a wide range of solutions from IBM (including IBM Power, IBM Z, IBM Cloud Paks, middleware, and professional services) and Red Hat (including Red Hat Enterprise Linux, OpenShift, JBoss, a

In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.

IBM Services helps its customers effectively plan, manage and migrate their applications to a hybrid multicloud environment. IBM Services commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by using IBM Services for migrating and modernizing their applications to a multicloud environment. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of leveraging IBM Services for Application Migration and Modernization services for their organization. Register to learn more.

iAdvize commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential ROI enterprises may realize by deploying a conversational CX throughout their customer journey. Read this study to learn how to evaluate the potential financial impact of a conversational CX on your organization through the quality and scalability of the conversations you can achieve.

Check out the video to learn about the commissioned study on the total economic impact of conversational CX in retail, conducted by Forrester Consulting on behalf of iAdvize

The results are in! Wpromote is honored to be named a Leader in the inaugural Forrester Wave: Performance Marketing Agencies, Q3 2019. Using a 28-point evaluation, the Forrester Wave report ranks the 12 most significant global digital marketing agencies based on their current service offering and strategic vision. Wpromote’s multichannel performance marketing offering and forward-looking roadmap stood out from the pack. Wpromote earned 5/5 in 14 of Forrester’s evaluation criteria. Download the report to discover how Wpromote performed in all of the criteria.

Christian Kane is an Enterprise Mobility Management Research Analyst with Forrester Research, where he helps clients develop and improve their desktop and mobile strategy. His research spans mobile hardware, mobile operating systems, mobile device management solutions, and mobile applications.

Forrester Research provides insights into the key trends that are impacting your business today. The Information Archiving Now Tech report is an invaluable tool for anyone actively considering or comparing Information Archiving solutions. No matter where you sit in your organization, this is a must-read to help you build a modern, secure archive that’s purpose built for e-discovery, compliance and end-user productivity. With a credible, side-by-side comparison of leading products, you can make a more informed investment that best fits the diverse needs of your business.

Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What

You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –

Application modernization is a powerful method for extending the life and improving the business value of a company's critical application assets. It provides an attractive and cost effective alternative to application development, enabling companies to defer investment in replacement initiatives without compromising business support.

To better understand the benefits, costs, and risks associated with implementation of SAP Business Objects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to provide the conclusions of this cost and benefit analysis.

To better understand the benefits, costs, and risks associated with implementation of SAP BusinessObjects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to report cost and benefit findings

In April 2016, SAP commissioned Forrester Consulting to evaluate how enterprises are taking advantage of IoT, how IoT fits into broader digital transformation initiatives, and the role of immediate insights in realizing the benefits that IoT can deliver.

"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer

"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer

"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer

"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer

"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer

"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer